Website audit guide
A local business website audit checklist you can run before paying for anything
Most owners sense something is off but not whether it is trust, structure, or mobile flow. This checklist helps you spot issues before you spend time or money.
A useful audit starts with what customers see, what Google can read, and where enquiries drop. It does not start with random tool scores.
- Can a new visitor understand what you do and where you work in under five seconds
- Is it easy to call, enquire, or trust the business on a phone
- Does the structure give Google clear service and area signals
Check whether the homepage explains the business properly
Many sites fail here. The visitor lands on the homepage and still cannot tell what the business does or where it works. If that is vague, every other fix is weaker.
Check whether the site supports local search intent
To rank locally, the site needs more than a homepage and contact page. Clear service pages and area detail help search engines read the offer.
Check whether the next step is obvious
A site can look polished and still lose work if the next action is hard to find. Make the phone number, enquiry path, and reviews easy to see.
Want a proper audit after the checklist?
Request a deeper review and I will tell you what is actually worth fixing first.